Today I’m going to briefly go over one strategy that can help increase the quality of your backlinks from article marketing.  It’s the act of getting links that point to the articles that are pointing to you.  Note that this is not linking to those articles directly from your site.  Let’s first look at the why behind this strategy and then explain the how.

Why Building Links for Your Articles Can Help

It’s no surprise to you that the quality of the backlinks that you get to your site can vary tremendously.  Some are goldmines, while others aren’t worth a penny.  In order for a link to be more valuable (or carry more link juice), it needs to be on a page that is viewed by the search engines as one with higher authority.  And one of the ways that a page can increase in authority (and hence quality) is by receiving links.

So naturally, if you can increase the quality of the page of an article that you posted, say, on Ezine Articles (by building links that point to that article), theoretically you are increasing the quality of the link that is pointing from that article to your website.  Better links from your articles equals a more “authoritative” site, which hopefully equals better rankings in the SERPs.

How to Build Links for Your Articles

As I mentioned earlier, one thing that you shouldn’t do is link to your articles from your webpage.  This will be viewed as a reciprocal link and devalue it.  Rather, you want to find other sources of links.  The best way that I’ve found to do this is to use other article directories to point to your articles.  You’ll want your articles to be original content, but writing so many articles can get tiring and labor intensive. One thing that you can do is write your original article (for your main article that will be pointing to your site) and pay someone to re-write the idea of article in their own words.  This is often very inexpensive and can quickly get you loads of articles to use for those directories that are pointing to your main article.

As you also probably know, the quality of article websites can also very quite a bit.  So I suggest using the higher quality article websites for your main article that is pointing to your site, and using the less authoritative ones as your “second tier” to link to your main articles.

When done correctly this can be an inexpensive and effective way to increase the quality of your backlinks.  And while I wouldn’t expect to see the PR of your main article jump very much, it’s sure to help.  Happy link building!