A website is a burden rather than a source of income, if it doesn’t have organic traffic that makes money. The proven way to get targeted organic traffic is from search engines. Google, Bing, Yahoo can drive lots of targeted organic traffic to your site but in order to enjoy this, you need to optimize your site. Out of the many steps you can take in order to optimize your site, link building is the most important.

The effect of links at blogs, directories, link exchanges and even paid backlinks on your SEO can be substantial but you will never know this for sure, if you don’t have a link tracker at your disposal.

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When a webmaster is still a beginner, for him link building starts and ends with posting the link to your site on other sites. While this is certainly important to do, link building doesn’t end here. In addition to posting your link, you need to make sure that it stays there.

This is where link tracking software comes to the rescue. You can’t afford to spend days on end building your backlinks and these links to die soon after you post them. A dead links doesn’t promote your site and it is useless. You might try to check all your existing backlinks one by one to see which ones are still there but this is a pointless task, when you are dealing with thousands of backlinks. If you have nothing to do and feel like wasting your time, you might try manual backling tracking but the better approach is to use a link tracker.

A link tracker is a software application, which stores data about your backlinks. Once you enter the data, the link tracker does all the rest – it checks your links and if there is a problem with any of them, you will be notified about this problem.

A link tracker can have other extras as well. For instance, it can report not only if the backlink is missing or not but also the PR of the linking page. PR of the linking page matters a lot because when the PR is higher, this makes search engines rank your page higher, too.

Link trackers, for instance BacklinkReporter.com automate the task of monitoring your backlinks and make you more productive. This way you can concentrate on more important SEO tasks and leave the routine checks of the status of your backlinks to BacklinkReporter. Time is money, so why waste it on tasks you can outsource to a link tracker?