When trying to lure more visitors to your site, most site owners think the best way to do so is to load their page with keywords—to the point of it being almost unreadable. While having appropriate keywords is definitely crucial, it is hardly the only aspect needed to attract visitors to your site. At the end of the day, a more effective tool is to improve and constantly update the quality of writing on your website.

Well-written, compelling information that is updated on a regular basis will gain you more hits than stuffing your site with keywords—which will eventually look like spamming. It does little good to get visitors to come to your site and have them find poorly written and grammatically problematic filled content; this makes your entire website and business look unprofessional and sloppy. Focusing on the content of your website and not simply quantity of keywords will result in both a higher rate of return to your site and greater satisfaction once the visitor gets there.

Additionally, remember that search engines like Google have what are called “search spiders.” These spiders are automatically and constantly searching the net for new content and updated information; making sure that you are constantly monitoring and updating your site greatly increases the likelihood that these spiders will pick up on your site and list your keywords higher in the rankings. Leaving your website unattended and not updated with quality writing is inevitably costing you potential site visitors and therefore potential customers. Again, focusing on quality and not quantity—as is the case in most businesses—is the way to optimize your number of hits on your website.

So follow the golden rule regarding Search Engine Optimization: make sure that you not only have relevant and compelling keywords, but also make sure the site itself is well-written, error-free, and constantly updated. By using this rule, your chance of increasing your websites SEO quality is greatly increased.