Archive for the ‘Local/Geographic SEO’ Category

I’m going to let you in on a little secret.. I’m going to tell you how I improve my website ranking. It is easier to improve your website’s search engine rankings than you might think. Choosing the proper keywords, and making sure your site has enough relevant content are the keys to making it work.

To get traffic to your website, it’s best to focus on certain keywords. Choose keywords related to your niche that have thousands of searches every month, but not too many other websites competing for those exact phrases. When you do a search using those keywords, there should not be too many other sites with those exact phrases in their titles or domains. If you use the exact phrase in your site title and domain, you should be able to outrank the other sites. Putting the keywords in your domain name, HTML title tags, and header tags is a great first step to getting a good website ranking.

Other places to put your keywords are in the alt tags of images or sprinkled throughout the text of your site. But don’t overdo it. If you use the keyword too many times it will look like spam, and your site will lose whatever ranking it had. Only use the keywords where they make sense. It should seem natural. Once per paragraph in an article or blog entry is plenty. Using the keywords close to the beginning of the article gives them a bit more weight also.

Adding content to your site will improve your site’s ranking in the search engines. The more pages your site has, the more the search engines have to crawl. Your main pages should focus on your main keywords, but subsequent pages on your site can branch out and focus on related keywords. Articles or blog entries should be added to your site regularly, each one focused on different sets of keywords. The more often you add content, the more often your site will be crawled by the search engines. Linking to your site, from another blog or site, will make it more visible to the search engines. It will be more likely to be crawled and indexed, eventually leading to it ranking well.

Posted by admin on July 16, 2010 at 11:28 pm under 3 Way Links, Article Marketing, Backlink Tracking, Black Hat, Blog Links, Copywriting, Directory Submissions, Forums, Google, Link Building, Link Exchanges, Link Farms, Link Value, Local/Geographic SEO, One Way Text Links, Paid Links, Press Release, Rented Links, SEO for Beginners, Website Promotion, White Hat.
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All SEO/SEM professionals and novices know the value of a strategic backlink building campaign and a backlink checker tool when the goal is to increase rankings on “the big 3″ SERP’s. Why? Because backlinks that are scattered all over random spots on the internet “naturally” are what Google might consider “Coffee talk”. Google knows that if people are talking, referencing and/or referring their own visitors to you, there might be something there worthy of Google, Yahoo or MSN to refer. But imitating this type of “natural” world wide web dynamic is not as easy as buying 100 blog links and 500 directory submissions. Google, for example, is not dumb. They know when your faking it. The secret is to regularly check, track and monitor the type and value of the backlinks you get.
Here are a few of the different types of backlinks you should aquire to imitate a very natural, organic link building happening.
  • Directory Submissions – 150 or so to start out and that may be all you need.
  • Press Release – Of course Google, Yahoo and MSN know that any new business would send out a PR so they watch for it.
  • Articles (text links) – When promoting your site it helps a ton to write articles in article directories and add links to it that point to your site.
  • Blogs and Forums – These are not extremely valuable types of backlinks but naturally people are going to talk about you so do it.
Starting off with a slow campaign of these a few of each of these link types is a great way to naturally get cached in the major search directories. However, after a healthy backlink building campaign has been going for some time even most SEO/SEM pro’s find that it’s hard to keep track of where they are in their link building efforts and often don’t even know if some of the old links they got are even still up at all. This is where the real pro’s stand out from the wanna be pro’s. When you utilize a backlink checking software you are able to continuesly check, track and monitor the links you spend dollars and hours collecting.

Check, Track and Monitor your Link Building Campaign

By utilizing a software such as a backlink checker  you can track and monitor backlinks going to your sites. With a program like Backlink Reporter, you check and validate that the links you’ve collected thus far are still pointing to YOUR site. This tool is perfect for checking up on link exchange agreements.Dont waste hours of your time looking through your hundreds of backlinks, just let the backlink checker program check for you.

Of all the reasons you should be using our tool this one seals the deal – it is absolutely FREE! We do not charge any fees, we will never try to sell you something and our customer support team is always ready and willing to help you better understand the tool. Do us a favor though, tell your fellow internet marketers you use our tool and we will be greatly appreciative. Best of luck!


Posted by admin on June 28, 2010 at 4:02 pm under 3 Way Links, Backlink Tracking, Blog Links, Directory Submissions, Forums, Google, Link Building, Link Exchanges, Link Farms, Link Value, Local/Geographic SEO, One Way Text Links, Paid Links, Press Release, Rented Links, SEO for Beginners, Website Promotion, White Hat.
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As you are doing keyword research and developing your search engine optimization plan for your website, it is important to remember that for some websites it can be very very beneficial to include geographical locations (GEO Targeting ) in order to generate a specific visitor’s search parameters.  This is generally refered to as “local search optimization” and it increases the chances that a prospective visitor will more likely become a customer.

Include Your City & State

The best way to increase local search results is to include the name the city and state in which your business or service is located into your on-site SEO.  For instance, if you have a local sushi restaurant in Phoenix, Arizona, thaninclude the keywords “phoenix” and “arizona” in your titles, description and keywords as well as your article/post titles and content.

Local search optimization will greatly cut down on the time your website searcher spends searching for the perfect sushi restaurant in Phoenix, Arizona because it helps Google and other major search engines refer YOU as a specific geo-targeted search result. After all, it does little good for Google to recommend an ideal sushi restaurant if it is located 2,000 miles away!

Localized Search Engine Directories

Implementing your websites “on-site” local search optimization stratigies currectly can help you in many search engines designed for more localized searches; for example, “CitySearch” will allow the customer to pinpoint their search efforts to the area in which they live.  Additionally, there are search engines specifically designed to accesse and return specific geo targeted results such as mobile devices like the Blackberry or iPhone.  These search engines allow the customer to locate your local business in an instant and often provide additional information such as menus, hours of operation, and directions to the restaurant. With this in mind, be sure you include both a physical address of your business as well as a phone number so the customer can contact you immediately with any further questions. 

Local Links

Finally, it also helps a great deal to build links pointing yoursite from press releases, blogs and other referral based sites in your niche using your “localized keywords” (Sushi Restaurant in Phoenix, Arizona) to build a stronger online presents.

In summery, local SEO helps Google, Yahoo, MSN and other major search engines know your site/product/services better and in turn help narrow your site visitors and increase your chances of making those visitors become customers or clients.

Posted by admin on May 26, 2010 at 12:30 pm under Local/Geographic SEO, SEO for Beginners, Uncategorized, White Hat.
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