I’m going to let you in on a little secret.. I’m going to tell you how I improve my website ranking. It is easier to improve your website’s search engine rankings than you might think. Choosing the proper keywords, and making sure your site has enough relevant content are the keys to making it work.

To get traffic to your website, it’s best to focus on certain keywords. Choose keywords related to your niche that have thousands of searches every month, but not too many other websites competing for those exact phrases. When you do a search using those keywords, there should not be too many other sites with those exact phrases in their titles or domains. If you use the exact phrase in your site title and domain, you should be able to outrank the other sites. Putting the keywords in your domain name, HTML title tags, and header tags is a great first step to getting a good website ranking.

Other places to put your keywords are in the alt tags of images or sprinkled throughout the text of your site. But don’t overdo it. If you use the keyword too many times it will look like spam, and your site will lose whatever ranking it had. Only use the keywords where they make sense. It should seem natural. Once per paragraph in an article or blog entry is plenty. Using the keywords close to the beginning of the article gives them a bit more weight also.

Adding content to your site will improve your site’s ranking in the search engines. The more pages your site has, the more the search engines have to crawl. Your main pages should focus on your main keywords, but subsequent pages on your site can branch out and focus on related keywords. Articles or blog entries should be added to your site regularly, each one focused on different sets of keywords. The more often you add content, the more often your site will be crawled by the search engines. Linking to your site, from another blog or site, will make it more visible to the search engines. It will be more likely to be crawled and indexed, eventually leading to it ranking well.

First of all, avoid what is called “cloaking.” Cloaking is basically a “bait-and-switch”: your site claims to be about gardening, but when the user clicks on the site they are directed to ditch digging. Another issue is the use of duplicate content; in this case, you would simply cut and paste the content found on one website and pass it off as your own—in effect, plagiarizing. Additionally, avoid keyword-loading, or adding irrelevant keywords to your site description in an attempt to increase web traffic. Your keywords should be directly related to your site content, and adding irrelevant or inaccurate key words is another way to frustrate users and lead them on a link-laden fruitless journey.

Added to these offenses, there are also other ways to get banned from Google. For instance, avoid engaging in “title stacking,” or adding numerous titles to your website title. Doing so will simply confuse users and not make you very popular in the Google community. An obvious offense is distributing—even accidentally—any viruses, Trojans, or any other dubious adware. This is a sure-fire way to get you kicked off Google for good. Finally, avoid using robots to write and or check your content: this is the time to rely on your own brain and writing power and to go about checking your website “by hand,” so to speak.

Overall, Google is a welcoming community for all. However, there is a basic expectation that you will use its features as they are intended to be used and not bog down the search engine with dangerous and/or unnecessary content. Remember that if you do so, you run the real risk of being banned from Google for good!

While most Internet users are constantly looking for ways to lure customers to their sites, there are others who seem more intent on destroying their likelihood of having a chosen site. There are some definite rules to using search engines such as “Google,” and knowing these rules can help prevent you from being banned from using Google.

First of all, avoid what is called “cloaking.” Cloaking is basically a “bait-and-switch”: your site claims to be about gardening, but when the user clicks on the site they are directed to ditch digging. Another issue is the use of duplicate content; in this case, you would simply cut and paste the content found on one website and pass it off as your own—in effect, plagiarizing. Additionally, avoid keyword-loading, or adding irrelevant keywords to your site description in an attempt to increase web traffic. Your keywords should be directly related to your site content, and adding irrelevant or inaccurate key words is another way to frustrate users and lead them on a link-laden fruitless journey.

Added to these offenses, there are also others. For instance, avoid engaging in “title stacking,” or adding numerous titles to your website title. Doing so will simply confuse users and not make you very popular in the Google community. An obvious offense is distributing—even accidentally—any viruses, Trojans, or any other dubious adware. This is a sure-fire way to get you kicked off Google for good. Finally, avoid using robots to write and or check your content: this is the time to rely on your own brain and writing power and to go about checking your website “by hand,” so to speak.

Overall, Google is a welcoming community for all. However, there is a basic expectation that you will use its features as they are intended to be used and not bog down the search engine with dangerous and/or unnecessary content. Remember that if you do so, you run the real risk of being kicked off Google for good!