I’m going to let you in on a little secret.. I’m going to tell you how I improve my website ranking. It is easier to improve your website’s search engine rankings than you might think. Choosing the proper keywords, and making sure your site has enough relevant content are the keys to making it work.

To get traffic to your website, it’s best to focus on certain keywords. Choose keywords related to your niche that have thousands of searches every month, but not too many other websites competing for those exact phrases. When you do a search using those keywords, there should not be too many other sites with those exact phrases in their titles or domains. If you use the exact phrase in your site title and domain, you should be able to outrank the other sites. Putting the keywords in your domain name, HTML title tags, and header tags is a great first step to getting a good website ranking.

Other places to put your keywords are in the alt tags of images or sprinkled throughout the text of your site. But don’t overdo it. If you use the keyword too many times it will look like spam, and your site will lose whatever ranking it had. Only use the keywords where they make sense. It should seem natural. Once per paragraph in an article or blog entry is plenty. Using the keywords close to the beginning of the article gives them a bit more weight also.

Adding content to your site will improve your site’s ranking in the search engines. The more pages your site has, the more the search engines have to crawl. Your main pages should focus on your main keywords, but subsequent pages on your site can branch out and focus on related keywords. Articles or blog entries should be added to your site regularly, each one focused on different sets of keywords. The more often you add content, the more often your site will be crawled by the search engines. Linking to your site, from another blog or site, will make it more visible to the search engines. It will be more likely to be crawled and indexed, eventually leading to it ranking well.

Here are a few essential SEO copywriting tips you can use to improve your sites ranking in major search engines.

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First off, the world of search engine optimization is a complex one to be sure. Most SEO strategists have come to the realization that adding keywords into content writing is a huge factor, but it is not the only factor. In fact, randomly adding keywords and making your piece sound like something a robot spewed from some bad AI program is actually a bad idea. Keywords must be used often, but in a wise fashion.

There is one very important SEO copywriting strategy that is often overlooked. This is the method of regularly add unique copywriting.

Adding good, clean, original, unique SEO copywriting to your website or blog is absolutely essential if you want your website to rank well for your main key term. Search engines, like Google, love to see your site or blog content constantly being updated. This can either be through adding more posts, more articles, more “SEO Copywriting Tips”… catch my drift? This very article itself is a unique, keyword rich, peice of copywriting! It helps a lot to if you can get visitors to add comments or replies to your posts too. But obviously this means the article needs to be engaging and interesting to your visitors – either way though, the search spiders want to have seen something new being added to your site every time they return.

Let me tell you a little bit more about these “spiders”. Sites like Google have what are referred to as “search spiders.” Search spiders are constantly roaming the net looking for new content. As new content is found, the site may rank higher on a search engine, or at least not be outranked by another’s new content. How a site or a blog is ranked is an advanced process which takes into account several factors. Keywords, as you likely are aware, is a factor, the age of a site or blog is also a factor. But this is not the end all of what gets ranked where, and more importantly you have no control over the age of your site or blog but you DO have control of how often you can add some new copywriting.

Adding content on a regular basis will notify these search spiders that your site is evolving, the search spiders will “pay attention” to it much more when they see something going on there. You still want to be sure that you are using keywords when and where you can, but do not think that you can simply spam a bunch of words you feel relate to the topic into a terribly written article and that you will get positive search results. Believe it or not, these spiders are smart little buggers.

So no matter whether you are running your own personal blog, or are in charge of a hugely popular business site follow these vital SEO copywriting tips - always, always, always be adding more unique, keyword rich content.

Today I’m going to briefly go over one strategy that can help increase the quality of your backlinks from article marketing.  It’s the act of getting links that point to the articles that are pointing to you.  Note that this is not linking to those articles directly from your site.  Let’s first look at the why behind this strategy and then explain the how.

Why Building Links for Your Articles Can Help

It’s no surprise to you that the quality of the backlinks that you get to your site can vary tremendously.  Some are goldmines, while others aren’t worth a penny.  In order for a link to be more valuable (or carry more link juice), it needs to be on a page that is viewed by the search engines as one with higher authority.  And one of the ways that a page can increase in authority (and hence quality) is by receiving links.

So naturally, if you can increase the quality of the page of an article that you posted, say, on Ezine Articles (by building links that point to that article), theoretically you are increasing the quality of the link that is pointing from that article to your website.  Better links from your articles equals a more “authoritative” site, which hopefully equals better rankings in the SERPs.

How to Build Links for Your Articles

As I mentioned earlier, one thing that you shouldn’t do is link to your articles from your webpage.  This will be viewed as a reciprocal link and devalue it.  Rather, you want to find other sources of links.  The best way that I’ve found to do this is to use other article directories to point to your articles.  You’ll want your articles to be original content, but writing so many articles can get tiring and labor intensive. One thing that you can do is write your original article (for your main article that will be pointing to your site) and pay someone to re-write the idea of article in their own words.  This is often very inexpensive and can quickly get you loads of articles to use for those directories that are pointing to your main article.

As you also probably know, the quality of article websites can also very quite a bit.  So I suggest using the higher quality article websites for your main article that is pointing to your site, and using the less authoritative ones as your “second tier” to link to your main articles.

When done correctly this can be an inexpensive and effective way to increase the quality of your backlinks.  And while I wouldn’t expect to see the PR of your main article jump very much, it’s sure to help.  Happy link building!

Would you like to have access to an infinite number of “free” backlinks?  What if I told you that you already do?  It’s been around for a long time now, but you’re probably not taking advantage of it.  What is it?  Article submissions.

Now, the true value of links from article submissions can certainly be debated.  They’re not the kind of high quality links that (alone) will get you to the top ranks of Google.  But the fact still remains, that they are links, and are definitely good for SEO in some/many instances.  If, for example, your website is brand new and you’re looking to get some quick and free links in order to get your site indexed, article submissions are a great way to start.

So just how “free” are links from articles directories?  Well in terms of actual money, they are completely free.  In terms of time and effort, however, they are not free at all.  You’ll usualy find that writing quality articles for article directories can actually take a good deal of time.  Whether or not that time is worth it is a decision that you’ll have to make on your own.  Of course, if you’re willing to trade time for money, you can always pay someone to write your articles for you.

While the link juice that these articles bring to your site may not be best, the traffic that they can bring sometimes can be.  In your article marketing efforts, make sure that  you write very high quality content that people will get value from when they read it.  If they like it, chances are they’ll actually click on your link and visit your site.  After all, isn’t this the whole goal of SEO?  To bring more visitors to your website?

As I see it, article marketing can be effective for these two reasons: 1.  They do count as backlinks to your site and do cary some link juice for your SEO purposes, and 2. They can provide another opportunity for real people to find your information and, in turn, find your website.