The Internet is a complex collection of sites, and links play a major role in determining which sites are rated highly by search engines and which are not.

This is why many businesses engage in buying and selling links, but doing so without reciprocal link manager software is a lot like trying to run a brick and mortar business without ledgers. Simply put, every business needs to know what it is buying and selling.

Unfortunately, the business of exchanging links is far more complex than the simple transaction of goods or services. The Internet is a dynamic environment at best, and a link purchased today could be gone next week. This is why everyone who buys links needs an intelligent reciprocal link manager software package capable of constantly monitoring incoming links. Of course, the opposite is also true: anyone that makes outbound links also needs to use an intelligent reciprocal link manager software package to understand what their linking efforts are actually doing.

Understanding why outbound links need to be monitored requires understanding two things: how search engines view links and why people buy links. Search engines essentially consider links to be akin to votes. If Site A links to Site B and Site B links to Site A, then they are considered to be of equal popularity if all other factors are equal. If Site C only links to Site A, then Site A has suddenly become more popular, and thus will earn a higher place on the results page of any search engine. Search engines are obviously more complex to this, and try to evaluate relative authority of sties by looking at keywords and anchor text used in links. Any reciprocal link manager that fails to look at the anchor text in links is almost useless for this reason.

People that buy links do so in an attempt to influence the ratings that their site gets by search engines, typically in regards to specific keywords. This means that anyone selling links will be subjugating their site or sites to other sites in terms of relatively popularity and/or authority. If the other site disappears, removing the link after a set period of time can help manage the amount of authority/popularity a site is leaking without effect. This practice ensures that as many sites as possible can benefit from the relative authority/popularity of a site selling backlinks.

In short, a reciprocal link manager software suite is exactly what anyone buying or selling links needs. Those buying or managing incoming links can see who is linking to them and whether or not the links are of reasonable value. Those selling or otherwise making outbound links can benefit by knowing which outbound links are ‘leaking’ relative authority and/or popularity without any purpose. After all, authority and popularity in this particular sense are in finite supply. Either way, randomly buying or selling links without managing them is an unwise proposition by any measure.

“I am both a buyer and seller of links and know the value of good links. I
also manage campaigns for my clients. This tool provides for me precisely
what I need to do that job professionally and ensure that my clients are
getting what they paid for. And the tool is FREE! Thanks!”

Doug
websitesforsmallbusinessowners.com

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Backlink Reporter is exactly what I have been looking for. This tool is extremely powerful and absolutely necessary if you’re serious about improving your rankings in the search engines.

It’s no secret that Google and the big players care about incoming links. So, instead of just “winging it,” you must take the time to create a link building strategy and carry it out, tracking your progress and results.

Backlink Reporter is the ideal tool for ensuring that your link building strategy is a success and gets you better rankings in the SERPs!

Mona Sutherland
Mercadeo-Internet.com

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I am a webmaster and I own and maintain website. For anybody out there who knows what it is like going through all the painstaking procedures of website optimazation (SEO), they have to know it is very time consuming, demanding work. This process requires a lot of patience and a lot of arduous work. Then I found out about “backlink Reporter”, they take the time out of SEO for you by organizing all of your links and keeping track of who is playing fair and who is not in this game of “link chasing”, and it’s free!

Daniel Baker

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Dear Backlink Reporter,

I am always looking for ways to optimize my time and efforts. BacklinkReporter has given my company the opportunity to accomplish both in an easy to use format. I no longer need to waste time searching for my links on other sites. Backlink Reporter does all the work for me at a push of a button. I am very grateful to have found this free service and want to congratulate you on a job well done.

Jean-Paul Stanek
info@connexionworldtravel.com

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You work hard!
If your like most successful (or hopeful, soon to be successful) webmaster then you may invest upwards of hundreds of dollars a month (or hundreds of dollars worth of your valuable time) on building links via forums, blogs, sponsored reviews or likely you invest some sort of your budget in “promotional” links (can’t say “buying” anymore) from what you might think is a very trusted, reliable and professional link building service. Any way you look at it, your a hard working ‘honest’ business man/woman and the last thing you want is to get ripped off!

Don’t be unorganized!
Link brokers – This particular method of advertising is over flowing with providers in which both large and small companies providing these services are competing and with such a large nesting ground it makes for an easy place to SCAM the eager and unorganized SEO webmaster.

Why?
As everyone knows, these link are a tremendous asset and not only do these links help you immediately but in the long term as well. Link get better with age. The longer your links stay up, the juicier they become and the more they help you move up within the major search engines.

“The SCAM”
What would you think if 3 or 4 months after buying your links you check and see some of your links are GONE! Note: The circumstances surrounding this particular SCAM require that you actually did take the time to go back and make sure every one of those links were still there; a very very tedious process at the least. Who does that??? No one! Yet.

The internet is a very easy place to take advantage of people and crooks know this.

Now! It is true, some of these SCAMS are totally and completely accidental. Some link building business even though the guarantee “Guarantee” their services are so large and complex that is somewhat difficult for the provider to effectively monitor each link themselves to know if one or even a hundred suddenly drop off. This is not bad business ethics, if your new Turbo Bubble Foot Massage Tub from Costco turns out to be faulty it’s YOU who has to box it back up and drive it all the way back to the store where they’ll kindly replace or refund it.

Likewise you can simply ask your SEO guy or link building company to replace those ‘missing links’. lol

The moral of the story.
Your links are valuable in so many ways, be sure to Check Your Backlinks!

Backlink checkers and backlink reporters are two tools designed to serve similar purposes that largely differ in their functionality. In what follows, we will take a look at two of these popular SEO link building tools to help you determine which best suits your Web business’s primary goals.

What is a Backlink Checker?

Enter the search phrase ‘backlink checker’ into Google or any major search engine and you’ll find a number of useful but somewhat generic dashboards that ask for one item of information-your website’s URL. Upon receiving your URL the script runs to Yahoo and essentially poses the question, “Excuse me, how many links does this site have?”

An experienced SEO professional, and even most novices, can attest to the fact that one can retrieve the same information from Yahoo by typing link:yourwebsiteurl into the Yahoo search bar. However, neither method is 100% accurate. Different results appear when you add or remove the http- or www- prefixes with both methods, and the results can vary greatly between different checkers and search engines.

Previously, the backlink checker was a viable SEO tool option for webmasters, but technological advances and evolving user expectations have largely left it behind. Savvy business owners today more often take advantage of backlink reporters instead.

What is a Backlink Reporter?

A backlink reporter is a more modern and multifaceted SEO tool that, according to most seasoned webmasters, stands head and shoulders above the backlink checker. Backlink reporter services can not only find backlinks and store them within a user’s private account, but can also allow users to add links manually that their sites have recently acquired long before Yahoo, Google or Bing web crawlers are likely to detect them. The result is a more efficient, accurate results listing that better suits the typical webmaster’s need for the most current, thorough information available.

In addition, reporters boast the added advantage of tracking and monitoring capabilities that checkers lack. For example, many Web businesses rely upon link space purchased on other sites to advertise their products and services. However, as campaigns become increasingly complex to manage, the necessity of maintaining accurate records of when and where links are posted, and when they are removed, can quickly become a time-consuming process. A backlink checker will stop displaying any lost links, but unlike a backlink reporter it usually will not send out email notification once the previously live link is removed so that immediate action can be taken. In other words, the webmaster is left to sift through live link reports regularly to seek out removed links. A reporter eliminates this step.

Other services and details backlink reporters offer to you active link building efforts include page ranking information, nofollow notification, affiliate link monitoring, statistics for specific ad designs, and anchor text information so that keywords associated with your most successful ads can be determined. As a result, while the benefits and drawbacks of individual checkers and reporters may vary, backlink reporters generally offer the most up-to-date options for Web business owners who run active link building campaigns.

Services are not always free, as they often are with simple checkers, but the extensive research reports offered back to the user make the investment worthwhile.

A link tracking service is one of the most valuable tools in the webmaster’s arsenal.

What’s the number one thing people use the Internet for? Search. More than 83% of all Internet users use search engines to find information and products, and nearly 60% of search engine users limit further investigation to the first five results that their search engine turns up. Not good news for the operator of the site that comes up #6 in the search results. If you want traffic for your website, you have to figure out a way to come up high on the search engine rankings.

In the earliest days of the Internet, the first search engines indexed pages using algorithms that relied heavily upon keywords and meta data to determine relevance. Web content providers responded by manipulating meta data and other attributes within the HTML source of their pages to artificially inflate their rankings.

Then in 1998, Google came on the scene, revolutionizing the world of search. Google’s founders developed an algorithm that made the quantity and strength of inbound links a significant factor in calculating ranking. These so-called off-page strategies combined with the traditional on-page strategies of keyword frequency, meta tags, headings, links and site structure to make Google the dominant player in the world of search engines.

For today’s savviest webmasters, monitoring links to their websites is as critical part of placement strategy as monitoring content keyword. How do they generate these links? Reciprocal linking, resource linking, forum signature linking and blog contents are the most important free elements of the campaign along with the linked ads that go back to your website. The smartest way to track these links is through the use of a reputable link tracking service like Backlink Reporter

The most legitimate way to generate links is to populate your webpages with “fish bait:” content that is deliberately designed to attract users to your website through the word of mouth promotion of other users. Depending upon the target audience you want to attract, fish bait is most often either practical tools or humor, content that loans itself to viral promulgation. Social services like Facebook and Twitter are also an excellent means of spreading the word. Is this a quick process? No: It may take months, even years to build your website’s rankings up this way.

A link tracking service is a long-term strategy. Resist the temptation to throw your lot in with link farmers: buying and selling links when it’s done not for advertising purposes but to influence search engine rankings, is actually a violation of Google service terms and can lead to lowered search engine rankings.

Your website’s success depends on keeping track of these different elements, and the most convenient way to do that is through a link tracking service.

Backlink Reporter is a software that analyzes the links back to your website, a link tracking service that tells you who’s linking back to your site, what anchor text they’re using, the page ranking of the site that’s linking back to you, and exactly where various search engines rank your website on the basis of that anchor text. Backlink Reporter supports Windows operating systems from Windows 98 through Windows XP. Best of all, you can try BacklinkReporter for absolutely free.

Backlinks are invaluable to the webmaster and to a product. Without links to the website selling the product, it cannot sell. Word of mouth is powerful and may get the site some traffic, but the product campaign is sure to be much more successful with a good link building campaign. Having a website for any purpose is hard work, especially when it comes to keeping the traffic flowing.

This is where backlinks come into play; they help bring targeted traffic onto the site, raise conversion rates and help the website’s page rank on the major search engines. Keeping track of so many backlinks can be difficult, knowing where they are and how many are active at one time, so using a link tracker is a good idea. A free link tracker has all of the abilities of a good commercial program, except it is free.

In a link building campaign, buying or selling links to any given website, whether the site is selling a product or offering information services, is one way to increase the traffic to a website and get it noticed quicker. Additionally, using link directories or participating in link reciprocation or exchanges is bound to result in hundreds of backlinks, all of which the webmaster must keep track of. However, when webmasters purchase link placements, they do so in bundles. This means possibly hundreds of links at time. Using a free link tracker will help the webmaster keep tabs on where all the links point to, internally and externally, not to mention keep track of what websites are using reciprocating links.

Building a successful link campaign is the goal and free link tracker software can help any webmaster achieve this goal. A good free link tracker will keep statistical data on which of the links are the most popular with the customers and web surfers. This has the added benefit of showing the webmaster which link keywords should be used, and which he should not be spending his money on. What is the use of putting out so much money to build backlinks everywhere if they are not being clicked on?

Additionally, when placing backlinks, the webmaster should know that the link continues to work and build traffic flow. If a link does not work any longer, than there is no reason to waste the time and effort, not to mention the money, to promote that link. Free link tracker software can help in finding the links that no longer work automatically and replace them with links that do work.

Alternatively, managing the backlinks with a free link tracker will show the webmaster the best pages, using the proper keywords in which to place the backlinks. In the end, the efforts using the free link tracker will not only help curb costs and effort, but will eventually increase traffic flow and conversion rates. This in turn will bring the website a better return on investment and page rank, which will bring even more traffic. This is a cycle that can continue as long as the free link tracker software is in use.

Adsense blogging is a great way to create extra revenue. Adsense blogs are created by bloggers (like you) that take Google generated html script from an adsense account which allows Google to displays targeted ads on your blog, and you earn revenue each time an ad gets “clicked”; meaning it generates traffic for paying advertizers.

Typically, the ads are relevant to the content of the blog or niche of any specific blog page or post that the adsense ads are placed on. For instance, blogs or posts that are about weight-loss will have ads that are about weight-loss related products. Or, if your blog is about fashion, then ads may be about shoe or clothing stores. There are even filters that you can use. These filters give you the option to block certain content that an ad may display, or you can even block a specific advertiser altogether.

There are few different motivation/income levels in the adsense blogging world. You got your week-end bloggers who generally can generate enough money over time to sponser a fun weekend trip, while regular everyday bloggers such as full time moms and lunch break bloggers might be able to create a part time income. Full time adsense bloggers who host multipal sites whithin multipal niches can not only generate a full time income but sometimes much, much more.

There are some different Adsense reporting tools, with these you can get detailed reports to track your revenue and identify some different opportunities to earn additional money. Google Analytics, for instance, can be used to see the source of the earnings and traffic. Earnings can be tracked by page, day, domain, or specific ad unit. Adsense is free to use and can be removed at any time.

Adsense is simple to use, and has been proven to work. It’s used by hundreds of thousands of blogs and websites all across the world. To get started, follow the instructions provided by Google to set up an account. Once it’s started, you can even choose the exact position and colors of the text ad blocks that will be placed on your site. Then, work on driving traffic to your website by link building for specific pages using blogging optimization tools to track your progress, and enjoy the monthly Adsense checks that you will get from Google.

I’m going to let you in on a little secret.. I’m going to tell you how I improve my website ranking. It is easier to improve your website’s search engine rankings than you might think. Choosing the proper keywords, and making sure your site has enough relevant content are the keys to making it work.

To get traffic to your website, it’s best to focus on certain keywords. Choose keywords related to your niche that have thousands of searches every month, but not too many other websites competing for those exact phrases. When you do a search using those keywords, there should not be too many other sites with those exact phrases in their titles or domains. If you use the exact phrase in your site title and domain, you should be able to outrank the other sites. Putting the keywords in your domain name, HTML title tags, and header tags is a great first step to getting a good website ranking.

Other places to put your keywords are in the alt tags of images or sprinkled throughout the text of your site. But don’t overdo it. If you use the keyword too many times it will look like spam, and your site will lose whatever ranking it had. Only use the keywords where they make sense. It should seem natural. Once per paragraph in an article or blog entry is plenty. Using the keywords close to the beginning of the article gives them a bit more weight also.

Adding content to your site will improve your site’s ranking in the search engines. The more pages your site has, the more the search engines have to crawl. Your main pages should focus on your main keywords, but subsequent pages on your site can branch out and focus on related keywords. Articles or blog entries should be added to your site regularly, each one focused on different sets of keywords. The more often you add content, the more often your site will be crawled by the search engines. Linking to your site, from another blog or site, will make it more visible to the search engines. It will be more likely to be crawled and indexed, eventually leading to it ranking well.